About us - Anna & Dean Sydney
A story created by two founders with one shared passion.
Who We Are
We’re Anna and Dean, two friends, designers at heart and long-time lovers of effortless style.
After studying and working in the fashion world, we noticed something we couldn’t ignore: while men had endless options for refined everyday wear, women were often missing the same beautifully crafted, casual chic pieces. That observation stayed with us for years, and eventually, it became the spark that grew into something bigger.
In 2018, driven by our shared passion for fashion and a desire to create a more elevated everyday wardrobe for women, we launched Anna & Dean Sydney. Today, seven years later, our boutique has grown into a space that blends timeless elegance with modern trends, shaped by our personal approach and love for design.
Why We Started
The idea for Anna & Dean Sydney began long before the boutique itself. Both of us were working in the industry and constantly surrounded by fabrics, silhouettes and the evolving rhythm of fashion. But no matter where we looked, we kept seeing the same thing: women deserved more.
We wanted to create a place where style felt effortless. Where the clothing you reached for every day wasn’t just comfortable, but confidence boosting. Where pieces were thoughtfully designed, well made and refined without trying too hard. Fashion should make you feel like yourself, only more confident.
What started as a shared dream between two friends became a purpose: to offer women the kind of timeless, beautifully simple wardrobe we always felt was missing. That mission still guides every collection, every choice and every detail we curate today.
What We Value
• Simplicity with intention: pieces that feel effortless but refined
• Confidence through design: clothing that makes you feel assured and beautiful every day
• Warm, personal service: even as an online boutique, we keep a human and caring approach
• Thoughtful curation: every piece is reviewed for quality, comfort and longevity
• Timelessness over trends: we love trends, but we love lasting style even more
How We Work
Even after seven years, our process is still personal. We review every item ourselves, looking at fit, comfort, fabric quality and how it makes you feel the moment you put it on. If a piece doesn’t tick every box, it doesn’t make it into the collection. This hands-on approach helps us maintain a boutique identity rather than feeling like a mass-market store.
A Personal Message From Us
“We built Anna & Dean Sydney with one goal: to help women feel confident, comfortable and effortlessly stylish every single day. Fashion should be simple. It should feel warm, personal and true to who you are.”
Anna & Dean